MacKay Marketing harnesses the power of Viral Marketing and peer-influence marketing to bring your message to a meaningful and lasting way. As television commercials are easily shrugged off by the media-savvy generation, the value of a peer’s opinion is priceless.
Viral Marketing campaigns align your message and product with local market influencers, trendsetters and tastemakers. In peer-to-peer marketing the tastemaker is the essential member of a group of friends or colleagues who are out trying new things and are setting or creating the trends. Getting your message to the tastemaker is your fastest way to create a buzz at the grass roots level.
MacKay Marketing builds and fosters a face-to-face relationship with trendsetters and influential local establishments to maximize the impact of your campaign. We customize a Viral Campaign to spread your brand or message through our network of dj’s, salon workers, retail shop owners, musicians, magazine writers and photographers, bartenders and nightclub promoters.
Copyright, 2005 Mackay Marketing & Mackay Entertainment.