Field Marketing Creating and executing both guerilla and permitted programs such as public relations stunts, street theatre, information distribution and account specific marketing in targeted areas.
Give the media something to talk about. Whether it’s an existing brand or you’re launching a new one, an outlandish stunt will give your product the push to stand out from the crowd. Street Theatre can utilize product integration, demonstrations, couponing, and sampling, all to enhance any advertising or branding campaign.
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Copyright, 2005 Mackay Marketing & Mackay Entertainment.